FOCUS

BARILLA KALEIDOSCOPE

A journey among memories, anectodes, curiosities, behind  of the ads history of Barilla Group.

«HE WHO LOOKS, FINDS!» LITTLE ADVENTURES AT THE ARCHIVES

Who said that an archive is a boring place? Chases, discoveries and emotions in search of precious pieces of history.

Long Live Little Surprises!

In itself, the shape of the little box suggested it was a collection item. On the front, there was the image of the Happy Valley. In time, this image has become the symbol of Little Surprises.
For the first time, their history has been narrated in a rigorous and documented manner, from the 1980s to our days, by the person who created and designed them for years.

CINEMA AND TV CAMPAIGNS LIBRARY

COMPANY STORIES

BARILLA FAMILY BIOGRAPHIES

Biographic References of Authors

This document contains a collection of brief biographical profiles of the main key professionals who collaborated with Barilla in various fields (from graphic design to communication and architecture), from the founding of the company to our day.

The history of the Barilla logo

Starting from an Egg
by Patrizia Musso and Andrea Semprini

Blue box story

The history of the industrial complex

BARILLA STANDS: 1913-2000

80 years of Barilla stands. The inventory of Barilla fair fitting was composed of 46 colored images of the stands (projects, models, pictures, awards) with explicative notes and biographic systems.
Edited by Barilla Historical Archive
Research by Gianni Capelli

The exhibitions in history
Advertising architecture
Barilla Stands
Biographies

BARILLA CALENDARS: 1911-1952

Catalogue of Barilla calendars of the XX century: 1911 – 1952.
66 colored images of the calendars (studies, illustrations, advertising) with explicative notes and bibliography system.
Edited by the Barilla Historical Archive

The calendars: the quality of communication
Advertisement at the sales points
Barilla Calendars: 1911-1952
Biographic references

IN HONOR OF TRUTH

A brief history of honors awarded to the Barilla Group

Chronology

The dates of the long Barilla history

Bibliography

Barilla, Mulino Bianco and Pavesi bibliography