Mission

The Barilla Historical Archive, born in 1987 by will of the Company Chairman, at that time Pietro Barilla.

Has the task to collect, preserve and give value to the historical documentation related to the long life of the Barilla Company and of the Brands owned by the Group.

Its primary functions consist in getting back the memory of the past, preserving the materials and documentation through the most proper criteria giving them value so that they can be present again within the Company culture and of the wider social reality.

The Barilla Historical Archive in addition guarantees:

  • The exchange and diffusion of experiences with the cultural community, the enterprises, the institutions and the big public;
  • Activity of research, development and detailed study within the history of enterprise area and shares the Mission of Museimpresa, the association that links the Italian companies with archives and museums of enterprise and the Archive is its business partner and founder.
  • The promotion and the regard for the cultural evolution of the enterprise and the historic memory of the Company generations, documenting also the social development of the Country.

The Barilla Historical Archive collects and preserves:

  • Paper documents, such as manuscripts and typewritten texts, photos, press release, financial reports, advertising and promotional materials, drawings, studies and projects;
  • Documents on magnetic or digital support, like video and short movies advertising documents, audio announcments and documents, electronic files, grey literature;
  • Documents and promotional objects of different kind of material (paper and cardboard, plastics, metal, fabric);
  • Books, pamphlets and multimedial supports (CD, DVD, …) of bibliographic works, periodic publications

Related to the Brands Barilla, Braibanti, Voiello, Filiz, Misko, Vesta & Yemina, Mulino Bianco, Grancereale, Pan di Stelle, Pavesi, Harry’s, Wasa, Academia Barilla, Barilla Restaurants-Casa Barilla, Cucina Barilla, First,  coming from the offices of the Company and the suppliers of the Countries in which the Company operates.

Functions

The Barilla Historical Archive is a service of the Company and responds to the Group Communication and External Relations Unit. The material contained in the Archive is owned by Barilla.
The Archive is managed by a Curator with a proper cultural and professional training and the activity is supported by internal and external professionals for the execution of its functions. Its funds come from an annual Company budget.
The Barilla Historical Archive can provide services inside the Company and externally on request, or for direct initiatives.

Services inside the Company:

  • Research according to themes;
  • Copy of documents;
  • Historical marketing;
  • Coordination of institutional/historical image;
  • Website;
  • Collectors Customer Care;
  • Induction activity for new hired employees.

Services outside the Company:

  • Historical documentation about the Company, Brands and Products;
  • Documentary and iconographic researches;
  • Assistance for Customer, suppliers and media through the Company   management;
  • Assistance for dissertation.

* Direct initiatives:

  • Exhibitions, conferences, lectures, publications;
  • Cooperation with Cultural and public local, national and international Institutions;
  • Loan for exhibitions, expositions and publications;
  • Relations with Schools and Universities.

The Historical Archive cannot alienate the goods owned by the Company

Parma, 1st March 2018