Newspapers and periodicals
All the press advertisements of the Barilla, Mulino Bianco, Pavesi and Voiello brands since 1914 (in over 90 volumes).
Posters
More than 150 posters printed for shop-windows and shop interiors since the 1920s that aid in studying the evolution of graphics for the Barilla, Braibanti, Mulino Bianco, Pavesi and Voiello brands.
Radio
Recordings of radio advertisings, recovered from the archives of advertising Agencies or producers; they have been ordered chronologically since 1968 for the Barilla and Mulino Bianco brands and are available digitally.
Cinema and television
The collections, completed with the material available, include advertising films, which were projected in cinemas in the 1950s, and more than 800 television advertisements, including Carosello programs, broadcasted between 1957 and today. The advertisings are divided according to the brand (Barilla, Mulino Bianco, Pavesi and Voiello), ordered chronologically and available on tape or in digital format. The original 35 mm film tapes recorded for Barilla between 1958 and 1980 have been conserved as well.
There are advertisings released by famous artists and directors, including cartoons by Gianini, Luzzati and Biassoni, puppet shows by Maria Perego, sketches by Walter Chiari, Dario Fo and Giorgio Albertazzi, the songs of Mina directed by Valerio Zurlini, Piero Gherardi and Antonello Falqui, the songs of Massimo Ranieri in the loveliest city squares in Italy directed by Richard Lester and Mauro Bolognini, the musical films by Enzo Trapani, and the more recent advertisings directed by Federico Fellini, Michalkov, Lynch, Miller, Scott, Storaro, Tornatore, Magrì and Wim Wenders.
There are also advertising spots with testimonial of deep influence both in sports and artistic environment, Alberto Tomba, Steffi Graf, Stefan Edberg, to Roger Federer for the sports part and singers such as Placido Domingo, actors like Gerard Depardieu, Antonio Banderas, Pierfrancesco Favino for the artistic part.
Promotionals
Since the 1930s, the company had begun to “award” loyal consumers with promotional objects linked to the product. However, with the creation of Mulino Bianco and the launch of the famous “Coccio”, the promotion took on a particularly important role in the Company history. This collection conserves the objects that, year after year, entered the houses of millions of families taking the images of the Barilla, Mulino Bianco, Pavesi and Voiello brands everywhere. There are more than 700 small Mulino Bianco games for children, plates, furnishings and objects that the company continued to offer until 1996. Many of these – designed or created exclusively – are compared with prototypes and tested versions, and are important for the study of design and communication techniques.
The collection of the promotional items is updated until the current days for Barilla, Mulino Bianco, Pavesi and Voiello brands.
Brochures
Brochures and leaflets that present new products or which support sales campaigns or new advertising campaigns: since 1910 for Barilla and 1975 for Mulino Bianco.
Sales Point Materials
An endless supply of posters, counters, shelf and window announcements, etc., used in sales outlets, whether small shops or supermarkets. Over 20 volumes of announcements from Barilla (since 1910), Mulino Bianco (1975) and Pavesi (1950).
Calendars
Deeply remarkable from a quality point of view the small series of promotional calendars printed by Barilla from the 1910s to World War II, and by Braibanti in the 1950s and 1960s.
Some of the famous illustrators who contributed to the calendars with colourful pictures of plump children and cheerful women either about to eat or serve steaming plates of spaghetti were Erberto Carboni, Emma Bonazzi, Adolfo Busi, Raoul Allegri, Luciano Bonacini and Gian Rossetti.
Recipe books
From the 1930s Barilla produced recipe books to spread and promote the culture of cooking pasta dishes. Since the end of the World War II, and in particular for the international market, this form of communication has become strategic. The collection includes recipes both handwritten and printed from as early as the immediate post-war period.