The history of the industrial complex
The Industrial Complex at Barriera Vittorio Emanuele: 1908-1942
Luca Monica
The Barilla industrial complex of Viale Veneto (now Viale Barilla) was active throughout the XX century from 1908 to 2000 in a natural succession of additions and replacements depending on the circumstances that the development of the company and of technologies dictated.
The Barilla Complex at Barriera Vittorio Emanuele. The project by Gian Luigi Giordani, 1957-1964
Luca Monica
The consolidation of the Barilla complex in its historical headquarters in the city was achieved with the construction of the building by architect Gian Luigi Giordani (1909-1977) of Milan, who, a few years earlier in 1957 had designed a pharmaceutical industrial plant for Farmitalia in the important Lombard city, featuring many similarities with the plant in Parma.

![01.02 BAR I A 0000.210 Aerial view taken from the south-west by the NAIS of Siena, after 1930 [ASB, A210]. It is possible to recognize the pasta plant at the center expanding around a small central courtyard which would be covered later; the bakery with its exposed brick facade](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/01.02-BAR-I-A-0000.210.jpg)
![01.03 BAR I A 0000.106 The factory's south facade, characterized by the painted signs and by a chromatic styling with red and white stripes, in a photo dating back to 1930 [ASB, A 106].](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/01.03-BAR-I-A-0000.106.jpg)
![01.04 BAR I A 0000.502 The extension of the factory emerges from the profile of the buildings in the urban fabric of Parma, here in a view from above dating to 1950 [ASB, Aa 502] in the eastern area immediately behind the old outline of the walls, touching via Emilia, visible i](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/01.04-BAR-I-A-0000.502.jpg)
![01.05 DISEGNO PAGINA 356 1° VOLUME002 Camillo Uccelli, Extension of the Pasta Factory, 1922: east and north perspective designs [ASCPR, building licenses, 1922/172].](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/01.05-DISEGNO-PAGINA-356-1°-VOLUME002.jpg)
![01.06 BAR I A 0000.050a The extension of Barilla plant in a photo by Luigi Vaghi of 1923 [ASB A 28].](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/01.06-BAR-I-A-0000.050a.jpg)
![01.07 BAR I A 0000.028 The new wing of the Barilla Pasta plant in a photo by Alberto Montacchini of 1927 [ASB, A50].](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/01.07-BAR-I-A-0000.028.jpg)
![01.08 DISEGNO PAGINA 357 1° VOLUME002 Camillo Uccelli, Design for the Bakery, 1930: west perspective design [ASCPR, building licenses, 1922/293].](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/01.08-DISEGNO-PAGINA-357-1°-VOLUME002.jpg)
![01.09 DISEGNO PAGINA 357 1° VOLUME002 Camillo Uccelli, Design for the New Ovens, 1923: south perspective design [ASCPR, building licenses, 1922/293].](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/01.09-DISEGNO-PAGINA-357-1°-VOLUME002.jpg)
![01.10 BAR I A OOOO.O68 The Barilla Bakery seen from above from south west, in a photo of 1930 [ASB A 68].](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/01.10-BAR-I-A-OOOO.O68.jpg)
![01.11 BAR I A 0000.494 The 1908 Barilla offices facility in a photo of 1930 [ASB, Aa 494].](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/01.11-BAR-I-A-0000.494.jpg)
![01.12 BAR I A 0000.032c The view from the door of the offices in 1923 [ASB, Aa 32].](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/01.12-BAR-I-A-0000.032c.jpg)
![01.13 BAR I A 0000.563 A view of the passage between the bakery (on the right) and the pasta plant (on the left) and workers walking through during the change of shift in 1940 [ASB, Aa 563].](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/01.13-BAR-I-A-0000.563.jpg)
![01.14 BAR I A 0000.041 A perspective view of the stables in 1927, transformed in the thermal power station in 1935 [ASB, Aa 41].](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/01.14-BAR-I-A-0000.041.jpg)
![01.15 BAR I A 0000.576 The transformations of the facade on Viale Veneto (today Viale Barilla) began with the expansion of the area that formed Manguidi and Vecchi Nursing Home here shown in a photo from the 1920s [ASB, Aa 576] and the construction of the building used for the](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/01.15-BAR-I-A-0000.576.jpg)
![01.16 BAR I A 0000.085 The industrial complex after the transformation made by the architect Karl Elsässer in 1933 with the Mill in the background [ASB, Aa 85].](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/01.16-BAR-I-A-0000.085.jpg)
![01.17 BAR I A 0000.134 The entrance of the offices designed on the ground floor of the building by the architect Elsässer in a photo taken by Alberto Montacchini in 1934 [ASB, Aa 134].](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/01.17-BAR-I-A-0000.134.jpg)
![01.18 BAR I A 0000.128 An inner view of the offices designed by the architect Elsässer in a photo by Alberto Montacchini in 1934 [ASB, Aa 128]. The inner pillars were made of steel and covered by very elegant white marble slabs.](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/01.18-BAR-I-A-0000.128.jpg)
![01.19 BAR I A 0000.391 The building used for the offices after the transformations made by the engineer Ugo Vitali Mazza in 1957 to the Mill [ASB, Aa 391], first part of the restoration of the plant during the post-war period.](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/01.19-BAR-I-A-0000.391.jpg)


![02.05 VEDUTA ESTERNA STABILIMENTO VIALE BARILLA002 A photo of the entrance of Via Veneto by Bruno Vaghi [ASB, O, Stabilimenti].](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/02.05-VEDUTA-ESTERNA-STABILIMENTO-VIALE-BARILLA002.jpg)
![02.06 BAR I A 0000.613 A view of the detailed model with the project of architect Gian Luigi Giordani for the northern structure, that in the end was not built [ASB, O, Stabilimenti, Foto Vaghi].](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/02.06-BAR-I-A-0000.613.jpg)

![02.08 VEDUTA DA EST STABILIMENTO VIALE BARILLA002 The Barilla plant at Barriera Vittorio Emanuele seen from the East in a photo by Claudio Carra [ASCPR; O, Stabilimenti].](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/02.08-VEDUTA-DA-EST-STABILIMENTO-VIALE-BARILLA002.jpg)

![02.10 PLANIMETRIA GENERALE AMPLIAMENTO STABILIMENTO VIALE BARILLA002 Gian Luigi Giordani, general plan for the expansion of the plant, 1957 [ASCPR, Building licenses, n. 275/1957].](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/02.10-PLANIMETRIA-GENERALE-AMPLIAMENTO-STABILIMENTO-VIALE-BARILLA002.jpg)
![02.11 PIANTA SECONDO PIANO STABILIMENTO VIALE BARILLA002 Barilla Technical Office, map of the second floor of the plant with the scheme of the production lines, 1958 [ASB, O, Plants].](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/02.11-PIANTA-SECONDO-PIANO-STABILIMENTO-VIALE-BARILLA002.jpg)
![02.12 DISEGNO SISTEMAZIONE AREA VERDE STABILIMENTO VIALE BARILLA002 Pietro Porcinai, a study drawing for the green areas surrounding the plant, 1959-60 [ASB, O, Plants].](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/02.12-DISEGNO-SISTEMAZIONE-AREA-VERDE-STABILIMENTO-VIALE-BARILLA002.jpg)
![02.13 DISEGNO CORNICIONE STABILIMENTO VIALE BARILLA001 Barilla Technical Office, building detail of the frame of the southern facade, 1959 [ASB, O, Plants].](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/02.13-DISEGNO-CORNICIONE-STABILIMENTO-VIALE-BARILLA001.jpg)
![02.14 PROSPETTO SUD STABILIMENTO VIALE BARILLA002 Barilla Technical Office, partition of doors and windows of the southern and eastern facades, 1959 [ASB, O, Plants].](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/02.14-PROSPETTO-SUD-STABILIMENTO-VIALE-BARILLA002.jpg)
![02.15 SEZIONE TRASVERSALE STABILIMENTO VIALE BARILLA002 Barilla Technical Office, cross section of the plant with the design of the continuous presses on the second floor with the double height nave [ASB, O, Plants].](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/02.15-SEZIONE-TRASVERSALE-STABILIMENTO-VIALE-BARILLA002.jpg)
![02.16 17 VISTA CORTILE ESTERNO Two views of the inner north-western courtyard through different phases of completion: above, the design by Ugo Vitali Mazza (1955-57), and below the design by Gian Luigi Giordani (1957-64) [ASB, O, Stabilimenti, Photos by Montacchini]. It's possible to n](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/02.16-17-VISTA-CORTILE-ESTERNO.jpg)
![02.18 INTERNO STABILIMENTO VIALE BARILLA CON CAMION001 An inner view of the second floor of the Barilla plant at Barriera Vittorio Emanuele with the continuous presses [ASB, O, Stabilimenti, Photo by Carra].](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/02.18-INTERNO-STABILIMENTO-VIALE-BARILLA-CON-CAMION001.jpg)
![02.19 INTERNO 1 STABILIMENTO VIALE BARILLA002 An inner view of the first and second floor of Barilla plant at Barriera Vittorio Emanuele in a photograph by Bruno Vaghi of the early 1960s [ASB, O, Plants].](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/02.19-INTERNO-1-STABILIMENTO-VIALE-BARILLA002.jpg)
![02.20 INTERNO 2 STABILIMENTO VIALE BARILLA002 An inner view of the storage areas on ground level, characterized by helicoidal slipways to send down the packaged product in a photo by Bruno Vaghi dating from the early 1960s [ASB, O, Plants].](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/02.20-INTERNO-2-STABILIMENTO-VIALE-BARILLA002.jpg)
![02.21 FOTO KINTA KIMURA 1995 4001 Kinta Kimura, a view of the second floor of Barilla plant with the presses in a photo of February 1995 [ASB, O, Plants].](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/02.21-FOTO-KINTA-KIMURA-1995-4001.jpg)
![02.22 FOTO KINTA KIMURA 1995 2002 Kinta Kimura, inner view of an intermediate floor of the Barilla plant in a photo of February 1995 [ASB, O, Stabilimenti].](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/02.22-FOTO-KINTA-KIMURA-1995-2002.jpg)
![02.23 FOTO KINTA KIMURA 1995 1002 Kinta Kimura, a view of the stairway located in the North-West area that connected the various floors at the plant in Barriera Vittorio Emanuele, in a photo of February 1995 [ASB, O, Plants].](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/02.23-FOTO-KINTA-KIMURA-1995-1002.jpg)
![02.24 FOTO KINTA KIMURA 1995 3002 Kinta Kimura, a view of the entrance of glass with the stairway located in the North-Western area along the inner courtyard in a photo of February 1995 [ASB, O, Plants].](https://www.archiviostoricobarilla.com/wp-content/uploads/2018/04/02.24-FOTO-KINTA-KIMURA-1995-3002.jpg)