Work continues. Since 1877

Hot off the press

The icons of Barilla historic advertising
come alive in exclusive items for you

ARCHIVE

History

BARILLA HISTORICAL ARCHIVE

Mission

BARILLA HISTORICAL ARCHIVE

Explore the archive

Filter for
From
To

Browse By Brand

Focus

BARILLA KALEIDOSCOPE

CINEMA AND TV CAMPAIGNS LIBRARY

COMPANY STORIES

FAMILY BIOGRAPHIES

Biographies of Barilla Family

Timeline

Timeline of the long Barilla brand history

EVOLUTION OF BARILLA LOGO

Ab ovo incipere: the Barilla logo
By Patrizia Musso and Andrea Semprini

“PASTA CITY” - THE BARILLA PLANT IN PEDRIGNANO (PARMA)

In 1940 Riccardo Barilla commissioned a ‘bird’s eye view’ from Aerostudio Borghi of Como of the Via Veneto (today Viale Barilla) factory in Parma. The view is a huge plate (80 x 170 cm) now held in the company’s archive that documents the phase of greatest expansion before World War II; it is typical of the 19th century landscape views that became popular following the invention of the balloon.

ACCESS TO THE ARCHIVE

WE WORK WITH