Swedish language Wasa press ad launched before 1970.
Swedish language Wasa press ad lauched in 1961.
by Roberto Pagliari But perhaps more than talking about awards, it is better to focus on the advertising campaigns of the Barilla Group that received the largest number of recognitions both nationally and internationally, narrating the elements that made them unforgettable in the realm of collective imagination. After the extraordinary partnership with singer Mina (from 1965 […]
by Giancarlo Gonizzi – SIPRA called. They were talking about old films. Could you call them back? – It was Anna, the secretary of the President, and she was giving me their contacts. SIPRA was the RAI agent for advertising and Barilla had been promoting its products on television channels for years. I called them […]
Relazioni, carteggio
It’s useful to recall that in the wide range of the expositions realized by Barilla from the first years of the XX century up to the current days, a rigorous expositional method has been constantly adopted. By building a simple internal space, both cozy and well structured, which communicates to some extent with the external […]