Sughi – Astronave
A cult television campaign, it lasted seven years (and then was re-adapted and elaborated through time up until our days), in which an unforgettable music theme composed by Greek musician Vangelis (Evangelos Odyssey Papathanassiou, 1943-), arranged in different styles, accompanies the stories of families and affective relationships, in the total absence of dialogues except for the famous ending payoff line “Where there’s Barilla there’s home”, that makes the pasta the canter of family life and its symbol, as likewise of good tradition and of the best sentiments.
Agency: Young & Rubicam
Creative director: Gavino Sanna
Art Director: Gavino Sanna
Copywriter: Franco Bellino
Directed by: Henry Sandbank
Director of photography: Ron Fortunato
TV Producer: Alessandra Ferrari
Production Company: Politecne Cinematografica
Music: “Hymne”, Vangelis
Interpreters: Valerie Leonard (astronaut); John Swearingen (senior astronaut); John Hyden, Erik Vanderwilden (astronauts); Drew Bongianni (father); Ashley Boroky (girl).
Location: Filming Studios
ASB Code: BAR I Re 1993/9
Abstract: A young female astronaut in a space mission is assailed by the nostalgia of home. She inserts a video cassette in the reader on the command panel and sees her family intent in making lunch. While she is absorbed in her thoughts she is brought back to reality by a colleague who asks her to activate the engines to go back to Earth.