Semola – Pescatore/Lago dorato 45″

45″ C TV WHS YOUNG & RUBICAM

A cult television campaign, it lasted seven years (and then was re-adapted and elaborated through time up until our days), in which an unforgettable music theme composed by Greek musician Vangelis (Evangelos Odyssey Papathanassiou, 1943-), arranged in different styles, accompanies the stories of families and affective relationships, in the total absence of dialogues except for the famous ending payoff line “Where there’s Barilla there’s home”, that makes the pasta the canter of family life and its symbol, as likewise of good tradition and of the best sentiments.

FISHERMAN
Agency: Young & Rubicam
Creative director: Gavino Sanna
Art Director: Gavino Sanna
Copywriter: Maria Grazia Boffi
Directed by: Massimo Magrì
Director of photography: Sven Nykvist
TV Producer: Alessandra Ferrari
Production Company: Politecne Cinematografica
Music: “Hymne”, Vangelis
Arrangement: L. Fabbri, Jinglebell
Interpreters: Ryan Murphy (boy), David Barridge (father), Lisa Kay Palmer (mother)
Location: Vermont (USA), Lake Golden (the same where the movie "On the golden pond” with Henry Fonda was filmed)
Year: 1990
Duration: 45”
ASB Code: BAR I Re 1990/9
Abstract: It is the dawn of a luminous day; a boy and his father, on their small boat, are sailing the waters of a lake and start fishing. The boy, with some hesitation, gives the bait to his father. The first fish catches onto the bait; the happiness of the boy is great, but then he chooses to caress the fish in the hands of his father and throws it back into the waters alive, and then waves good bye with his hand. At the end of the morning together, father and son go back home where the mother is waiting for them with a nice dish of Barilla pasta.