Maternità

60″ C U-MATIC YOUNG & RUBICAM

A cult television campaign, it lasted seven years (and then was re-adapted and elaborated through time up until our days), in which an unforgettable music theme composed by Greek musician Vangelis (Evangelos Odyssey Papathanassiou, 1943-), arranged in different styles, accompanies the stories of families and affective relationships, in the total absence of dialogues except for the famous ending payoff line “Where there’s Barilla there’s home”, that makes the pasta the canter of family life and its symbol, as likewise of good tradition and of the best sentiments.

MATERNITY
Agency: Young & Rubicam
Creative director: Gavino Sanna
Art Director: Gavino Sanna
Copywriter: Andrea Concato
Directed by: Norman Griner
Director of photography: Norman Griner – Victor Hammer
TV Producer: Alessandra Ferrari
Production Company: Film Master
Music: “Hymne”, Vangelis
Arrangement: Oscar Prudente
Interpreters: Hervé (father), Melissa Simmons (mother), Riccardo Perrotti (grandfather), Tania Magnaghi (grandmother), Cecilia Bellisi (little girl)
Location: -
Year: 1986
Duration: 60”
ASB Code: BAR I Re 1986/6
Abstract: in the maternity ward of a hospital, a doctor dismisses a young couple who just had a child a few days earlier. While the mother is busy with preparations, the father telephones the elderly grandparents who are waiting for them at home with their firstborn child. While waiting for their arrival, the grandmother is boiling water and cooks Emiliane Egg Tagliatelle. Finally the mother, father, and the newborn little brother arrive. All together around a set up table they admire the baby, in particular the little sister who is trying to make friends with him.

References:
E. GROSSI, Pop jingles, in "Vinile" - n. 5-2016 (ed. Sprea).