Collocation
Details
Insights
The campaign revolves around an idea already widely used in cinema and literature (for example in the movie Rashmon by Akira Kurosawa (1910-1998) or in the texts of Pirandello) – to have different protagonists narrate the same story from their point of view. In this case we see an adolescent boy bringing home his baseball coach for lunch without notice. A good plate of Barilla pasta will make all embarrassment vanish. The same logic is followed in the campaign for egg pasta, in which we see two young girls taking advantage of a day a restaurant is closed to organize a private party in which a handsome sailor takes part, and then he and one of the girls fall in love.
EGG – EMILIANE – AND YOU PARTY WHEN YOU WANT
Agency: Young & Rubicam
Creative director: Gavino Sanna
Art Director: Gavino Sanna
Copywriter: Maria Grazia Boffi – Franco Bellino
Directed by: David Ashwell
Director of photography: Mostyn Rowlands
TV Producer: Alessandra Ferrari
Production Company: The Film Company
Music: “The Bell”, Mike Oldfield
Arrangement: -
Interpreters: Barbara Di Bartolo (girl), Anita Caprioli (friend), Sara Franchetti (Mrs. Rosa), Daniele Liotti (boy)
Location: Porto Venere (SP)
Year: 1994
Duration: 3 x 30”
EMILIANE – AND YOU PARTY WHEN YOU WANT
ASB Code: BAR I Re 1994/7
Abstract: two friends ask Mrs. Rose to open her restaurant during the regular closing day of the place to hold their private party. Mrs. Rose says she does not have anything to cook in her kitchen, but the girls find a box of Tagliatelle Emiliane by Barilla and they are sure to organize a nice dinner, to which, without notice, takes part a handsome young man who arrived on a raft with whom one of the girls falls in love.
