Cadetti

60″ C U-MATIC YOUNG & RUBICAM

A cult television campaign, it lasted seven years (and then was re-adapted and elaborated through time up until our days), in which an unforgettable music theme composed by Greek musician Vangelis (Evangelos Odyssey Papathanassiou, 1943-), arranged in different styles, accompanies the stories of families and affective relationships, in the total absence of dialogues except for the famous ending payoff line “Where there’s Barilla there’s home”, that makes the pasta the canter of family life and its symbol, as likewise of good tradition and of the best sentiments.

CADETS
Agency: Young & Rubicam
Creative director: Gavino Sanna
Art Director: Gavino Sanna
Copywriter: Andrea Concato
Directed by: Norman Griner
Director of photography: Norman Griner – Victor Hammer
TV Producer: Alessandra Ferrari
Production Company: Film Master
Music: “Hymne”, Vangelis
Arrangement: Oscar Prudente
Interpreters: Philip Manikum (sergeant), Claude (father), Marie Lise (mother), Jacqueline Vanozzi (little sister), Alessandro Calafranceschi, Nicola Farron,
Location: Bracciano (RM), Castello Orsini
Year: 1986
Duration: 60”
ASB Code: Spot: BAR I Re 1986/7
Back Stage: BAR I Rel 1986/7; Nonsolomoda, Canale 5, 8 April 1986 BAR I E 86/9
Abstract: In a military school young cadets are called to review in the courtyard. The commander inspects them one by one giving them a license for leave. Only one cadet is left and a moment of uncertainty of the harsh commander makes him afraid he will not get his leave, but finally the tension gives way and the cadet can reach his friends. They all go to his house as a group and are welcomed by his mother and his little sister. The Tortellini is ready and all reunite around the table.

References:
E. GROSSI, Pop jingles, in "Vinile" - n. 5-2016 (ed. Sprea).