Press Ad Liberi per Natura.
by Graziella Carbone 2010 – The Friends of the MillThe first promotion of the year featured the Treats-Creator molds, a series of 12 subjects biscuit molds and an excellent opportunity to get your hands “in the dough” to create Friends of the Mill biscuits. More than 10 million molds were made. Obviously, as an in-store […]
Packages Crackers Grancereale (Biscuits) from 2014. For reproductions contact the Historical Archive.
Packages Biscotti Grancereale (Biscuits) from 2014. For reproductions contact the Historical Archive.
Series of packs Biscuits Linea Liberi per Natura MB from 2007. For reproductions contact Historical Archive.
Series of packs Biscuits Linea Essere MB from 1996. For reproductions contact Historical Archive.
by Emmanuel Grossi Pavesini were created in 1948 under the original denomination of “Pavesi Little Biscuits of Novara”. However, it was only in 1958, ten years later, thanks to an advertising poster by the famous designer Armando Testa, that they started to express their true potential. Their target audience expanded to consumers of all ages […]
Autumn 1975. A poster reads: “Do you remember those good biscuits that tasted of butter, milk, wheat? Look for them tomorrow morning at Mulino Bianco”. It is the advertising debut of the new line. Art director Sergio Mambelli recalled that the posterboard, in its simplicity, contained already “all the conceptual, emotional and formal elements of […]