Tortelloni – Bertolino
Payoff:” Tortelloni Barilla the new pleasure to be tried”.
The storyboard of the spot is available, too.
Agency: Young & Rubicam
Creative director: Fabrizio Granata - Salvo Scibilia
Art Director: Alessandra Carù
Copywriter: Marcella Panseri
Directed by: Alessandro D’Alatri
Director of photography: Luca Robecchi
TV Producer: Isabella Guazzone
Production Company: BRW & Partners
Interpreters: Enrico Bertolino (producer), Thomas Trabacchi (presenter)
Location: Soresina, Municipal Theater
Duration: 1 x 120”, 3 x 30”, 1 x 15”, 1 x 10”
ASB Code: BAR I Re 2000/13, 14, 15, 16, 17 18
Abstract: in the dressing rooms of a theater, an impresario is running back and forth looking for the industrial entrepreneur that is financing the show to tell him that the presenter missed his plane and will not be able to be there on time. But there is no problem: he has already found a suitable substitute! The entrepreneur immediately launches into a description of his products, Stuffed Tortelloni, to the newcomer. The improvised presenter is catapulted onto the stage. After an initial moment of confusion, he builds a surreal monologue in which he tries to hypnotize the “Tortelloni, my Tortelloni!”. He runs into the kitchen where a chef reassures him showing him a supply of stuffed pasta boxes, stored on shelves since it does not require refrigeration. «Barilla Tortelloni, a new pleasure to put to the test».