Author
Collocation
BAR I Re 1958 00008
Sceneggiatura
Albertazzi’s grandfather, among the most disparate interests, has in his archive a fragment of footage film of Ida Rubinstein (1883-1960), a beautiful actress and ballet dancer, extremely rich, who arrived in Paris from Russia in 1908. In the Ville Lumière she met Gabriele D’Annunzio and began to recite his poems, so that the writer composed specifically for her in Medieval French the poem «Il Martirio di San Sebastian» (the martyrdom of Saint Sebastian). She also acted in “Nave” (the ship) the film written by Gabriele D’Annunzio that was directed by his son Gabriellino.
Albertazzi’s grandfather was not only a lover of aesthetics, but also a lover of science and in his archive he kept some unpublished images of Gugliemo Marconi (1874-1937), an authentic magician of the Ether whose gift to the civilized world was the invention of the Radio. The footage shows Marconi on board of his sailing boat Electra, anchored in the harbor of Genoa in 1952 while he is about to press a remote control button that allowed him to turn on the lights of the Universal Expo in Sidney, Australia. Albertazzi ends the commercial publicly thanking Marconi because it is thanks to his work if so many people can see him in that moment. The final advertisement lines follow.
Albertazzi’s grandfather was not only a lover of aesthetics, but also a lover of science and in his archive he kept some unpublished images of Gugliemo Marconi (1874-1937), an authentic magician of the Ether whose gift to the civilized world was the invention of the Radio. The footage shows Marconi on board of his sailing boat Electra, anchored in the harbor of Genoa in 1952 while he is about to press a remote control button that allowed him to turn on the lights of the Universal Expo in Sidney, Australia. Albertazzi ends the commercial publicly thanking Marconi because it is thanks to his work if so many people can see him in that moment. The final advertisement lines follow.
Details
Marca: Barilla
Prodotto: Semolina Pasta
Diffusione: ITALIAN TELEVISION
Note
2’20” BN TV 35
Subjects
Insights
Agency: -
Creative director: -
Art Director: Erberto Carboni
Copywriter: Pietro Bianchi
Director: -
Cinematographer: -
TV Producer: -
Production Company: General Film
Music: -
Arrangement: -
Interpreters: Giorgio Albertazzi
Location: -
Year: 1958
Duration: 140”
