Tales: The magic carpet

Data: 1958


BAR I Re 1958 00022


Marca: Barilla
Prodotto: Semolina Pasta


2’05” digital version. This spot is included in the series “Tales” of which we have other two films (see Bar I Re 1958 1 and Bar I Re 1958 2) .The video is not completed because it lacks the introduction and the final part.



A brief series of famous fairy tales interpreted by actors in costume and entirely filmed in a studio with the use of a few cinematographic effects and simple animation techniques. Among the episodes, we remember “Puss in Boots”, “The Princess of the Island of Flowers”, “The Seven-League Boots”, “Peter and the Wolf”, “Hansel and Gretel” and “Sleeping Beauty”.

Agency: -
Creative director: -
Art Director: -
Copywriter: -
Directed by: Attilio Giovannini
Director of photography: Enzo Oddone
TV Producer: Nino and Toni Pagot
Production Company: Organizzazione Pagot
Music: -
Arrangement: -
Interpreters: -
Location: Milan, Filming Studios
Year: 1958
Duration: 150

Abstract: The tale of “The magic Carpet” by Charles Perrault (1628-1703) is narrated. As the tale ends, real life begins: a group of children dances on the notes of a popular song around a giant box of pasta while the new Barilla Gluten Egg Pastina (small format pasta) is presented.