Semola – Viva il blu – Zucchero Fornaciari (Testimonial)

A campaign of great appeal, it resorts to prestigious testimonial actors (Cindy Crawford, Alberto Tomba, and Zucchero) and each story is accompanied by the notes of famous songs inspired to the color blue, the symbol of Barilla and of its unmistakable boxes of Durum wheat pasta.

LONG LIVE THE BLUE – CHRISTMAS – ZUCCHERO
Agency: Young & Rubicam
Creative director: Maurizio D’Adda - Gianpietro Vigorelli
Art Director: Gianpietro Vigorelli
Copywriter: Maurizio D’Adda
Directed by: Bob Giraldi
Director of photography: Bojan Bozelli
TV Producer: Alessandra Ferrari
Production Company: BRW & Partners
Music: “White Christmas”, Irving Berlin
Arrangement: Zucchero (Adelmo) Fornaciari
Interpreters: Zucchero (Adelmo) Fornaciari, Hour of Power Children Choir
Location: Los Angeles (USA), Filming Studios
Year: 1994
Duration: 60”
ASB Code: BAR I Re 1994/12
Abstract: Zucchero plays his guitar on a stage shaped like a guitar. The snow falls and white doves fly. Satellites broadcast in the air the image of Zucchero singing a traditional Christmas song together with a children choir. All that we see in reality is the content of a little girl’s glass ball.