Semola – Viva il blu – Aereo

Data: 1994

Collocation

BAR I Re 1994 00011

Details

Marca: Barilla

Subjects

Insights

A campaign of great appeal, it resorts to prestigious testimonial actors (Cindy Crawford, Alberto Tomba, and Zucchero) and each story is accompanied by the notes of famous songs inspired to the color blue, the symbol of Barilla and of its unmistakable boxes of Durum wheat pasta.

LONG LIVE THE BLU – AIRPLANE
Agency: Young & Rubicam
Creative director: Maurizio D’Adda – Giampiero Vigorelli
Art Director: Giampiero Vigorelli
Copywriter: Maurizio d’Adda
Directed by: Dario Piana
Director of photography: Paolo Caimi
TV Producer: Alessandra Ferrari
Production Company: Film Master
Music: “Love is Blue”, Al Martino
Arrangement: -
Interpreters: Kim Huffman (mother), Peter De Meo (father), Janet Aldrich (Hostess)
Location: Teatro Sette – Milan
Year: 1994
Duration: 60”
ASB Code: Spot: BAR I Re 1994/11
Back Stage BAR I Rel 1994/11
Abstract: A plane is flying. A young couple is on board. The woman distracts he husband from listening to the radio to tell him her wish: to eat a plate of Barilla pasta. The hostess at first refuses, but then she agrees to an exception to the rules when she sees that the lady is pregnant. But in reality it is all a trick: she is not pregnant, she just placed a pillow under her sweater to be granted her wish to eat a good plate of pasta while traveling.