Blue Box – Dives
Cinema version of the spot. Bar I Re 1999 2
The new spots go back to representing values and sentiments that made memorable the communication campaign in the 1980s. Though this time it proposes situations based on contemporary issues and in line with the idea of a new global society.
Agency: Young & Rubicam
Creative director: Salvo Mizzi – Antonio Vignali
Art Director: Antonio Vignali
Copywriter: Salvo Mizzi
Directed by: Rey Carlson
Director of photography: Dante Spinotti
Executive Producer: Gabriella Colombo
Production Company: Film Master
Music: “Barilla ‘99”, Roberto Molinelli e Andrea Griminelli
Arrangement: Roberto Molinelli
Interpreters: Françoise Gendron (sports trainer); Michael Verzotto (boy), Eboni Ziccardi (girl).
Location: Munich, Bavaria, the pool of the Olympic Village
ASB Code: BAR I Re 1999/2
Abstract: the young athletes of the Italian “Azzurro” (light blue) trampoline diving team arrive at the Olympic Village of Munich in Bavaria. The children are feeling sad and confused because of the long distance from home; they start to train in the pool but they cannot concentrate and feel discouraged, feeling the comparison with the athletes of the other teams. The trainer then decides to encourage them by having Barilla pasta cooked for them, and this brings back their enthusiasm and creates a moment of happiness to share with their sports competitors.