Semola – Reunion
Slogan: “Dove c’è Barilla c’è casa”.
The new spots go back to representing values and sentiments that made memorable the communication campaign in the 1980s. Though this time it proposes situations based on contemporary issues and in line with the idea of a new global society.
BLUE BOX – REUNION
Agency: Young & Rubicam
Creative director: Salvo Scibilia – Fabrizio Granata
Art Director: Fabrizio Granata
Copywriter: Salvo Scibilia
Directed by: Barry Myers
Director of photography: Alan Almond
TV Producer: Gabriella Colombo
Production Company: Film Master
Music: “Barilla ‘99”, Roberto Molinelli and Andrea Griminelli
Arrangement: Roberto Molinelli
Interpreters: Jean Philippe Saclier (engineer), Isabelle Montoya (daughter), Philippe Cariou (doctor), Brigitte Schoumann (mother), Christian Toma (father)
Location: Dubai – Milan – Como, a villa on the lake – Tuscany, Greve in Chianti, Vigna Maggio Farm
Duration: 1 x 60”, 3 x 40”
ASB Code: BAR I Re 2000/3, 4, 5, 6
Abstract: An engineer receives an envelope, opens it and finds a piece of Fusilli pasta in it; a college student receives a similar envelope containing Butterflies pasta. A doctor instead receives a piece of Tortiglioni Pasta. It is a code message inviting them to a family reunion. All three brothers leave to go to the villa where their parents live and embrace them around the set up table.