Semola – Il posto (non in onda)
90″ C U-MATIC YOUNG & RUBICAM
A cult television campaign, it lasted seven years (and then was re-adapted and elaborated through time up until our days), in which an unforgettable music theme composed by Greek musician Vangelis (Evangelos Odyssey Papathanassiou, 1943-), arranged in different styles, accompanies the stories of families and affective relationships, in the total absence of dialogues except for the famous ending payoff line “Where there’s Barilla there’s home”, that makes the pasta the canter of family life and its symbol, as likewise of good tradition and of the best sentiments.
THE JOB INTERVIEW (Not aired)
Agency: Young & Rubicam
Creative director: Gavino Sanna
Art Director: Gavino Sanna
Copywriter: Verdiana Maggiorelli
Directed by: Pieter Maas
Director of photography: Trevor Wrenn
TV Producer: Alessandra Ferrari
Production Company: N.P.A.
Music: “Hymne”, Vangelis
Interpreters: Hervé (young man); Catherine (little sister); Mary Maude (mother); Christopher Blake (father); Robert Grange (boss); Celeste (secretary)
Duration: 90”, 50”
ASB Code: BAR I Re 1989/16
Abstract: A young man faces a trip to undergo a job interview in a large city. He arrives to the prestigious location of the company and is welcomed coldly by an employee in charge of giving him some forms to complete. While he is filling them, the mind of the young man runs to thoughts of home and to the warmth of love and family. So he instinctively decides not to write anything on the white paper, but draws Tortiglioni pasta instead. When he gets back home, while he says hello to his little sister, the telephone rings: he was hired.