Semola – Doccia – Barilla test

Data: 1996


BAR I Re 1996 00002


Marca: Barilla
Prodotto: Semolina Pasta
Diffusione: TELEVISION


Agency: Young & Rubicam
Creative director: Maurizio D’Adda – Gianpietro Vigorelli
Art Director: Maurizio Caduto
Copywriter: Marco Calaprice
Directed by: Massimo Magrì
Director of photography: Paolo Caimi
TV Producer: Alessandra Ferrari
Production Company: BRW & Partners
Music: “Love is blue”, Al Martino
Arrangement: Warner Chappel
Interpreters: Rossana Piano, Michele Annunziata
Location: Milan, Filming Studios
Year: 1996
Duration: 60”
ASB Code: BAR I Re 1996/2
Abstract: A woman who just got out of the shower is drying her hair while her husband in the kitchen is starting to make lunch, but there is almost no more Barilla pasta in the pantry. Therefore he unwillingly follows his wife’s suggestion to mix it with another brand of pasta, because she says “they are all the same”. When they taste the pasta, they change their mind.