Semola – Chat line Farfalle

Slogan: “Dove c’è Barilla c’è casa”

The new spots go back to representing values and sentiments that made memorable the communication campaign in the 1980s. Though this time it proposes situations based on contemporary issues and in line with the idea of a new global society.

BLUE BOX – CHAT LINE – BUTTERFLIES
Agency: Young & Rubicam
Creative director: Salvo Scibilia - Fabrizio Granata
Art Director: Fabrizio Granata
Copywriter: Salvo Scibilia
Directed by: Barry Myers
Director of photography: Dante Spinotti
TV Producer: Isabella Guazzone
Production Company: Film Master
Music: “Barilla ‘99”, Roberto Molinelli e Andrea Griminelli
Arrangement: Roberto Molinelli
Interpreters: Gregory Fituossi, Lucie Jeanne
Location: Rome - London
Year: 2000
Duration: 45”, 40”
ASB Code: BAR I Re 2000/1, 2
Abstract: a husband and wife are in two different cities because of work: he is in London and she is in Rome. When they get back from work in the evening they chat while they both are cooking Barilla Butterflies pasta. They both think of their child who is about to be born.