Semola – Allenatore 2

Data: 1993

Collocation

BAR I Re 1993 00011

Details

Marca: Barilla
Prodotto: Semolina Pasta
Diffusione: TELEVISION

Note

Modifica effettuata in base al visto di censura cinematografica.

Insights

The campaign revolves around an idea already widely used in cinema and literature (for example in the movie Rashmon by Akira Kurosawa (1910-1998) or in the texts of Pirandello) – to have different protagonists narrate the same story from their point of view. In this case we see an adolescent boy bringing home his baseball coach for lunch without notice. A good plate of Barilla pasta will make all embarrassment vanish. The same logic is followed in the campaign for egg pasta, in which we see two young girls taking advantage of a day a restaurant is closed to organize a private party in which a handsome sailor takes part, and then he and one of the girls fall in love.

DURUM WHEAT – SPORT COACH
Agency: Young & Rubicam
Creative director: Gavino Sanna
Art Director: Gavino Sanna
Copywriter: Maria Grazia Boffi – Franco Bellino
Directed by: David Ashwell
Director of photography: Mostyn Rowlands
TV Producer: Alessandra Ferrari
Production Company: The Film Company
Music: “The Bell”, Mike Oldfield
Arrangement: -
Interpreters: Caterina Vertova (mother), Kevin Sorbo (coach), Camilla Filippi, Silvano Banfi (sons), Andrea Natali
Location: Filming Studios
Year: 1993
Duration: 4 x 30”

COACH 2 – THE COACH
ASB Code: BAR I Re 1993/11
Abstract: An American basketball coach tells how he was invited to lunch by a boy from the team and how he felt embarrassed because he was a surprise guest and also because he was afraid to have to eat a big heavy meal. Instead he was pleasantly surprised to find Barilla Spaghetti on the table, cooked with vegetables according to the recipes of the Pyramid. In the end he asked for a second serving and was fascinated by the smile of the mother of the boy.