Semola – Allenatore 1

Modifica effettuata in base al visto di censura cinematografica.

The campaign revolves around an idea already widely used in cinema and literature (for example in the movie Rashmon by Akira Kurosawa (1910-1998) or in the texts of Pirandello) – to have different protagonists narrate the same story from their point of view. In this case we see an adolescent boy bringing home his baseball coach for lunch without notice. A good plate of Barilla pasta will make all embarrassment vanish. The same logic is followed in the campaign for egg pasta, in which we see two young girls taking advantage of a day a restaurant is closed to organize a private party in which a handsome sailor takes part, and then he and one of the girls fall in love.

DURUM WHEAT – SPORT COACH
Agency: Young & Rubicam
Creative director: Gavino Sanna
Art Director: Gavino Sanna
Copywriter: Maria Grazia Boffi – Franco Bellino
Directed by: David Ashwell
Director of photography: Mostyn Rowlands
TV Producer: Alessandra Ferrari
Production Company: The Film Company
Music: “The Bell”, Mike Oldfield
Arrangement: -
Interpreters: Caterina Vertova (mother), Kevin Sorbo (coach), Camilla Filippi, Silvano Banfi (sons), Andrea Natali
Location: Filming Studios
Year: 1993
Duration: 4 x 30”

COACH 1 – THE MOTHER
ASB Code: BAR I Re 1993/10
Abstract: An adolescent child brings his American baseball coach home to lunch without notice. The mother tries to dissimulate her surprise and embarrassment, but the older daughter comes to help her and proposes to cook an abundant portion of spaghetti using the recipe of the Pyramid. The success is guaranteed and the coach asks for seconds, launching a glance of complicity to the lady.