Pastine – Polombaro 60
60″ C U-MATIC YOUNG & RUBICAM
A cult television campaign, it lasted seven years (and then was re-adapted and elaborated through time up until our days), in which an unforgettable music theme composed by Greek musician Vangelis (Evangelos Odyssey Papathanassiou, 1943-), arranged in different styles, accompanies the stories of families and affective relationships, in the total absence of dialogues except for the famous ending payoff line “Where there’s Barilla there’s home”, that makes the pasta the canter of family life and its symbol, as likewise of good tradition and of the best sentiments.
Agency: Young & Rubicam Italia
Creative director: Gavino Sanna
Art Director: Roberto Fiamenghi
Copywriter: Andrea Concato
Directed by: John Ashenhurst and Nestore Ungaro
Director of photography: John Ashenhurst
TV Producer: Alessandra Ferrari
Production Company: Film Master
Music: “Hymne”, Vangelis
Interpreters: Anna Valery (mother); Frederick Lagache (father); Massimo Peroni (little boy); Pamela Rosati (little girl)
Location: An oil sea platform, Siciliy; Rome, Filming Studios
Duration: 60”, 50”
ASB Code: Spot: BAR I Re 1988/1
Back Stage: BAR I Rel 1988/1
Abstract: A helicopter lands on a petrol extraction platform at sea. A man comes out of it wearing a diver’s suit and is lowered in the ocean for a job of extreme danger and difficulty. After his mission ends he goes back home where his children welcome him running happily towards him on the path leading home, and then they all join around a table (where there is Barilla Egg Pasta prepared by the mother) to listen to the narration of his adventurous day.
E. GROSSI, Pop jingles, in "Vinile" - n. 5-2016 (ed. Sprea).