Pasta semola – Nascondino 60

Data: 2001

Collocation

BAR I Re 2001 00001

Details

Marca: Barilla

Subjects

Insights

The new spots go back to representing values and sentiments that made memorable the communication campaign in the 1980s. Though this time it proposes situations based on contemporary issues and in line with the idea of a new global society.

BLUE BOX – HIDE AND SEEK
Agency: Young & Rubicam
Creative director: Fabrizio Granata - Salvo Scibilia
Art Director: Fabrizio Granata
Copywriter: Salvo Scibilia
Directed by: Barry Myers
Director of photography: Alan Almond
TV Producer: Gabriella Colombo
Production Company: Film Master
Music: “Barilla ‘99”, Roberto Molinelli and Andrea Griminelli
Arrangement: Roberto Molinelli
Interpreters: Daniel Keough (grandfather), Geneva Simmons (grandmother)
Location: Buonconvento (SI), Podere Aiale
Year: 2001
Duration: 60”, 40
ASB Code: BAR I Re 2001/1, 2
Abstract: in the countryside, a grandfather is playing hide and seek with his five grandchildren. While he is counting with his face turned towards a tree the children hide among ripe ears of wheat. But it seems like the grandfather soon looses interest in the game: he enters the house where the grandmother is cooking lunch. When the pasta is ready, the grandmother goes to the courtyard to serve it on the table and the grandchildren, who by now are tired, come out of their hiding places to eat…and the grandfather wins the game!