Le Emiliane – Musicanti
The new spots go back to representing values and sentiments that made memorable the communication campaign in the 1980s. Though this time it proposes situations based on contemporary issues and in line with the idea of a new global society.
EMILIANE PASTA– MUSICIANS
Agency: Young & Rubicam
Creative director: Salvo Mizzi – Antonio Vignali
Art Director: Antonio Vignali
Copywriter: Salvo Mizzi
Directed by: Derek Coutts
Director of photography: Jerry Dunkley
TV Producer: Gabriella Colombo
Production Company: Film Go
Music: “Barilla ‘99”, Roberto Molinelli and Andrea Griminelli
Arrangement: Roberto Molinelli
Interpreters: Massimo Bulla (man), Claudia Greco (woman), Tony Matthews (father), Loredana Alfieri (house keeper).
Location: Villa la Pagliaia – Castelnuovo Berardenga (SI)
Duration: 50”, 45”, 30
ASB Code: BAR I Re 1999/8, 9, 10
Abstract: A band of young musicians is stranded with a broken car engine in an open field. One of them goes to the nearest villa to ask for help and he meets the beautiful daughter of the owner, with whom he exchanges glances. She kindly orders Emiliane Barilla pasta to be cooked for everybody and invites the musicians for lunch: the young people stop to eat and play music even though in the meantime a repair truck has arrived.