Author
Collocation
Details
Note
3′ C CI 35
Subjects
Insights
Agency: -
Creative director: Paul Bianchi
Art Director: Paul Bianchi
Copywriter: -
Directed by: Paul Bianchi
Director of photography: Paul Bianchi
Executive Producer: -
Production Company: Sipra
Music: Overture of the Barbiere di Siviglia by Gioacchino Rossini
Arrangement: -
Interpreters: Stop motion with pasta and cutlery
Location: Milano
Year: 1956
Duration: 180”
ASB Code: BAR I Rf 1956/1
Abstract: Step-by-step animation of various pasta formats and cutlery create graphic compositions to the rhythm of music. At the end, the pasta goes back inside a cardboard box on which this writing appears: "A box of 500 grams serves 5 people and only costs 110 lire ". A straw shopping bag is then shown in section view to display the contents: vegetables and a cardboard box of Barilla pasta. The short film ends with the words: "The best purchase of the day".
