Emiliane – Bocce 45″

45″ C TV WHS YOUNG & RUBICAM

A campaign by warm and soft tones, that aims at describing the feeling and moments of a land, Emilia, where people love genuine life and food. The shooting took place in the province of Parma, in the countryside, along the course of the Po River and in small towns with a characteristic flare, and looks onto the simple moment of life and celebration in the style of documentaries.

Agency: Young & Rubicam
Creative director: Gavino Sanna
Art Director: Gavino Sanna
Copywriter: Maria Grazia Boffi
Directed by: Paolo Gianbarberis
Director of photography: Paolo Gianbarberis, Vittorio Sacco
TV Producer: Alessandra Ferrari
Production Company: Politecne
Music: “Theme from Missing”, Vangelis
Arrangement: -
Interpreters: George Rosenberg, Aurore Clément (the bride and groom), Alberto Bertacchini, local extras
Location: Province of Parma, Gonzaga (Mantua), The Boat Bridge on the River Oglio near Borgoforte, embankments of the Po River.
Year: 1991

ITALIAN BOCCIE GAME
Duration: 45”, 30”
ASB Code: BAR I Re 1991/3
Abstract: In the courtyard of a house set in the midst of wheat fields ready for harvest a large family is gathered, from children to elderly members. A Boccie game is being played and some people take part in the game, while others sit down and root for the players at the edge of the court. At lunch time, they all join around the table, where piping hot lasagna is served.