Babbo Natale – Paul Newman (Testimonial)

Data: 1991


BAR I Re 1991 00007


Marca: Barilla
Prodotto: Corporate
Diffusione: TELEVISION



A cult television campaign, it lasted seven years (and then was re-adapted and elaborated through time up until our days), in which an unforgettable music theme composed by Greek musician Vangelis (Evangelos Odyssey Papathanassiou, 1943-), arranged in different styles, accompanies the stories of families and affective relationships, in the total absence of dialogues except for the famous ending payoff line “Where there’s Barilla there’s home”, that makes the pasta the canter of family life and its symbol, as likewise of good tradition and of the best sentiments.

Agency: Young & Rubicam
Creative director: Gavino Sanna
Art Director: Gavino Sanna
Copywriter: Gavino Sanna
Directed by: Bob Giraldi
Director of photography: Larry Fong
TV Producer: Alessandra Ferrari
Production Company: BRW & Partners
Music: “Hymne”, Vangelis
Arrangement: Jinglebell
Interpreters: Paul Newman (Santa Claus), Parrish Robert (child)
Location: Connecticut – USA (home location); Canada (a snow covered valley)
Year: 1991
Duration: 90”
ASB Code: Spot: BAR I Re 1991/7
Back Stage: BAR I Rel 1991/7
Abstract: Santa Claus gets on board his sleigh pulled by Husky dogs and runs through the snow covered valleys to bring presents. A curious child opens the door of the log cabin in which he lives and is able to see him, but unfortunately the gift sack is now empty! To apologize, Santa Claus gives him his own white beard and of his red hat, and so reveals his true identity: it is Paul Newman, and the child invites him to dine in his home, among the surprise of all of his family members.