125 years of work

Data: 2002



BAR I Rf 2002 00001


Marca: Barilla
Prodotto: Gamma
Diffusione: CINEMA



Agency: -
Creative director: Wim Wenders
Art Director: Wim Wenders
Copywriter: Alessandro Baricco
Directed by: Wim Wenders
Director of photography: Phedon Papamichael
Executive Producer: Lorenzo Cefis
Production Company: BRW & Partners
Music: David Darling
Arrangement: David Darling
Interpreters: Gabriel Briand
Editing: Timo Fritsche
Location: Dassiesfontein Farmstall, (Kleinmond) South Africa
Year: 2002
Duration: 60”
ASB Code: BAR I Rf 2002/1

Abstract: on a sunny day a farmer is harvesting his immense field of ripe wheat. All of a sudden a group of horsemen materializes out of nowhere and passes by racing, then a supersonic plane flies over in the sky together with an eagle, and the sky darkens. From the horizon, an army of horsemen arrives, and this time there are thousands of them. They are wearing medieval armors. The farmer stays in the middle of the field without flinching. When the horsemen have gone away the sun starts to shine again and the wheat begins to wave in the wind blowing. The farmer sharpens the blade of his sickle and starts working again with constancy and dedication.