Campaign: Supermarket
Season: 1965

Agency: CPV
Creative director: Mario Belli
Art Director: –
Copywriter: –
Directed by: –
Director of photography: –
TV Producer: –
Production Company: General Film
Music: –
Arrangement: –
Interpreters: –
Location: Milan
Year: 1959
Duration: 35”

The television commercials are set in a supermarket where a young wife and mother of a family buys packages of Barilla Pasta, and when she returns home she cooks dishes that have great success with her family. The commentary given from an out of screen voice states that:  «There is a great cook in each one of you and Barilla makes it come out; Barilla and you. Together for a masterpiece of cooking».