Agency: Young & Rubicam
Creative director: –
Art Director: –
Copywriter: –
Directed by: –
Director of photography: –
TV Producer: –
Production Company: Unionfilm
Music: –
Arrangement: –
Interpreters: –
Location: Filming Studios
Year: 1971
Duration: 140”

Abstract:
Single scenes that deal with topics very far from ordinary daily life (starting with the discovery of an attempt to robbery in the condominium building in which he lives) characterize the waking up and morning of a man who discovers the taste of breakfast thanks to the new Barilla Rusk bread that his wife bought.