Campaign: Five Eggs
Season: 1962

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Production Company: Fotogramma
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Location: Province of Parma
Year: 1962
Duration: 35”

A child goes to the barn to get the freshly laid eggs while the speaker’s voice explains that Barilla pasta is kneaded with five fresh eggs for each kilogram of flour and that every day 300 thousand fresh eggs arrive to the Barilla factory, while modern machines repeat the gestures of expert housewives. The invitation to the public is made to buy Barilla Pasta in the original packaging, to be sure of the provenience and of the quality of the product.