Campaign: Five Eggs
Season: 1961

Agency: –
Creative director: –
Art Director: –
Copywriter: –
Directed by: Mario Fattori
Director of photography: Giorgio Battilana
TV Producer: Mario Fattori
Production Company: General Film
Music: –
Arrangement: –
Interpreters: –
Location: Parma, Barilla Pasta Factory; Filming Studios
Year: 1961
Duration: 35”.

In this series of brief commercials the good quality and genuine aspect of Barilla Pasta are highlighted, as this pasta is made with five eggs for each kilogram of flour. Everyday Barilla Pasta is produced with great and modern machinery that carry on the work of 1000 expert housewives so to obtain a healthy product like the one made at home. After showing a production line, the scene focuses on a family interior where a young mother is serving Barilla Pasta to her children, her husband and her father in law. «He who knows out to eat well prefers Barilla Pasta».