Campaign: Fellini – High Society - Rigatoni
Season: 1985

Agency: –
Creative director: Federico Fellini
Art Director: Federico Fellini
Copywriter: Federico Fellini
Directed by: Federico Fellini
Director of photography: Ennio Guarnieri
TV Producer: –
Production Company: New CBN
Music: Nino Rota
Arrangement: Nicola Piovani
Interpreters: Greta (Josette) Vaillant, Antonio Maiuri.
Location: Rome, Cinecittà
Year: 1985
Duration: 60”, 30”

The scene unveils from behind a transparent curtain in an extremely elegant restaurant, and seems to reach us from a far away time except for a neon sign that reveals its contemporary with our times. A couple with evident age differences is seated at the table and waiting to order. The maître arrives followed by two waiters and begins to suggest the most sophisticated dishes from the menu while exchanging glances of understanding between themselves. At a certain point the lady, who is older than her partner, interrupts the infinite list and exclaims «Rigatoni». At that point the maître immediately followed by all of the other customers reply: «And we answer in echo: Barilla… Barilla…». The speaker closes the spot with the usual payoff: «Barilla makes you always feel al dente».