A campaign by warm and soft tones, that aims at describing the feeling and moments of a land, Emilia, where people love genuine life and food. The shooting took place in the province of Parma, in the countryside, along the course of the Po River and in small towns with a characteristic flare, and looks onto the simple moment of life and celebration in the style of documentaries.
Agency: Young & Rubicam
Creative director: Gavino Sanna
Art Director: Gavino Sanna
Copywriter: Maria Grazia Boffi
Directed by: Paolo Gianbarberis
Director of photography: Paolo Gianbarberis, Vittorio Sacco
TV Producer: Alessandra Ferrari
Production Company: Politecne
Music: “Theme from Missing”, Vangelis
Interpreters: George Rosenberg, Aurore Clément (the bride and groom), Alberto Bertacchini, local extras
Location: Province of Parma, Gonzaga (Mantua), The Boat Bridge on the River Oglio near Borgoforte, embankments of the Po River.