Campaign: Cooking lesson
Season: 1976 – 1979

Agency: Young & Rubicam
Creative director: –
Art Director: –
Copywriter: –
Directed by: –
Director of photography: –
TV Producer: –
Production Company: Fadear
Music: –
Arrangement: –
Interpreters: –
Location: Milan, Filming Studios
Year: 1976-1979
Duration: 30”

This campaign includes a series of commercial films in which a housewife explains how to make Tagliatelle, egg pasta and Tortellini at home according to the tradition of the Emilia region, with Prosciutto ham and Parmesan Cheese. At the end of each spot the speaker illustrates the characteristics of Barilla products, underlying the importance of Durum wheat.