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SPAGHETTI WITH MOM’S SAUCE
Agency: Young & Rubicam
Creative director: Maurizio D’Adda – Gianpietro Vigorelli
Art Director: Giampiero Vigorelli
Copywriter: Maurizio D’Adda
Directed by: Giovanni Bedeschi
Director of photography: Fabio Cianchetti
TV Producer: Daria Braga
Production Company: FilmGO
Music: “Love is blue”, Al Martino
Arrangement: Warner Chappel
Interpreters: Serena Cantalupi (mother), Libero De Rienzo (son)
Location: Milan, Filming Studios
Year: 1997
Duration: 30”
ASB Code: BAR I Re 1997/3
Abstract: A young man arrives home with the groceries but his mother immediately realizes that he did not buy Barilla Spaghetti as usual. The son replies that with the sauce she makes all pasta tastes good. The mother cooks both brands and lets his son decide by trying them both and tasting the difference.
