Pasta all’uovo – Lasagne – 45

Agency: Young & Rubicam
Creative director: Fabrizio Granata - Salvo Scibilia
Art Director: Fabrizio Granata
Copywriter: Salvo Scibilia
Directed by: Bill Fertik; Table Top: Vittorio Sacco
Director of photography: Enzo Fumagalli, Vittorio Sacco
TV Producer: Gabriella Colombo
Production Company: Motion Picture House
Music: “Amami Alfredo”, Prelude to Act I of “La Traviata”, by Giuseppe Verdi
Arrangement: -
Interpreters: Paula Garcia (protagonist of the Tagliatelle spot), Sophia Malmqvist (protagonist of the lasagna spot), Rita Giannoccoli (Rezdora – home maker)
Location: Parma, external locations; Merate (MI); Villa d’Adda (BG); Milan
Year: 2001

LASAGNE – EGG PASTA
Duration: 45”, 30”
ASB Code: Spot: BAR I Re 2001/6, 7
Back Stage: BAR I Rel 2001/6
Abstract: the gate of an ancient palace opens and a young woman on a bicycle comes out and goes for a ride to the center of town in Parma. She rides through the Cathedral Square and in front of the Baptistery tower along Via Cavour. She notices the window of a fresh pasta store where a tray of fresh Tagliatelle egg pasta dominates the scene. The camera brings us inside the shop decorated with beautiful ancient furniture and tools (they were borrowed from the Barilla Historical Archives), while a woman is kneading the dough and then rolling it out by hand to prepare lasagna pasta.