Sughi Barilla – Pesto alla Siciliana

Data: 2000, 10

Collocation

BAR I Re 2000 00019

Details

Marca: Barilla
Prodotto: Sauces
Diffusione: TELEVISION

Note

Slogan: “Sughi Barilla nati da cent’anni d’amore per la pasta”

Subjects

Insights

THE DANCE
Agency: Young & Rubicam
Creative director: Salvo Mizzi – Antonio Vignali
Art Director: Antonio Vignali
Copywriter: Salvo Mizzi
Directed by: Daniel Fauchon
Director of photography: François Catonné
TV Producer: Gabriella Colombo
Production Company: Fauchon Groupe Studio
Music: Overture from “The Marriage of Figaro”, Wolfgang Amadeus Mozart
Arrangement: Hamburg Symphony Orchestra
Interpreters: Christian Ameri
Location: Paris, Filming Studios
Year: 2000
Duration: Range of Pesto 15”; Sicilian Style Pesto 30”, 15”; Genoa Style Pesto 30”; Range of Sauces 15”; Arrabbiata Sauce 30”
ASB Code: BAR I Re 2000/19-20-21-22 2001/12-13-14-15
Abstract: Creativity and craftsmanship make the preparation of Barilla Sauces a true work of art, worthy of the best chefs. «Barilla sauces, born from one hundred years of love of pasta». It is the first Barilla television campaign created to be aired both in Italy and abroad