Semola – Viva il blu – Asia 2 Cindy Crawford (Testimonial)

Data: 1995

Collocation

BAR I Re 1995 00002

Details

Marca: Barilla
Prodotto: Semolina Pasta
Diffusione: TELEVISION

Subjects

Insights

A campaign of great appeal, it resorts to prestigious testimonial actors (Cindy Crawford, Alberto Tomba, and Zucchero) and each story is accompanied by the notes of famous songs inspired to the color blue, the symbol of Barilla and of its unmistakable boxes of Durum wheat pasta.

LONG LIVE THE BLUE – ASIA – CINDY CRAWFORD
Agency: Young & Rubicam
Creative director: Maurizio D’Adda - Gianpietro Vigorelli
Art Director: Gianpietro Vigorelli
Copywriter: Maurizio D’Adda
Directed by: Marco Brambilla
Director of photography: Juan Ruiz Anchia
TV Producer: Alessandra Ferrari
Production Company: BRW & Partners
Editing: Elisa Bonora
Music: “Blue moon”, Richard Rodgers – Lorenz Hart
Arrangement: -
Interpreters: Cindy Crawford, Chie Fukuda, Deborah Lin, Toshishiro Obata (man)
Location: Tokyo, Los Angeles
Year: 1995
Duration: 60”
ASB Code: BAR I Re 1995/2
Abstract: Cindy Crawford is dining in a restaurant in the center of Tokyo. The eyes of the customers of the restaurant are all pointed on her. The waiter brings her chopsticks; in reply, Cindy unfastens the necklace she is wearing and transforms it into a fork, and pulls a box of Barilla Spaghetti from her bag. “Eight minutes”, she says, and the waitress replies “Ready and al dente”.