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Note
Variation made according to the censor documentation.
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Directed by: -
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Executive Producer: -
Production Company: General Film
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Interpreters: Mama, housewife, young boy, Barilla drivers
Location: Parmense countryside
Year: 1961
Duration: 64”
ASB Code: BAR I Rf 1961/1
Abstract: In a country house, a young boy brings fresh eggs to his mother who has prepared everything needed in the kitchen to knead dough. The scene moves to the inside of the Barilla factory where young female workers shell eggs and prepare pasta with the help of modern machines. A narrating voice tells us that every day two hundred thousand fresh eggs are brought to the Barilla plants and the machines replace the housewives' arms. The pasta is then packaged with scrupulous care, so that consumers can continue to eat healthy foods with Barilla pasta as well. The advertising ends with the image of a Barilla truck loading hundreds of fresh eggs in the courtyard of a farm.