Pan di Stelle
The years of Pan di Stelle
Since 1983, when Mulino Bianco launched its first cocoa breakfast biscuit, Pan di Stelle has entered the public imagination, binding its own image to the magic of dreams. In 2007, Pan di stele becomes an independent brand and it designs new products, always characterized by the presence of cocoa and nuts. Here a synthesis of the most significant steps of the thirty years journey of Pan di Stelle.
On 28 September the name “Pan di Stelle” is registered.
Mulino Bianco launches its first cocoa breakfast biscuit.
First “Falling Star” TV commercial in “This story begins with…” TV campaign by Troost, Campbell & Edweld Agency.
“Falling Star” TV commercial in “The Family of the Mill” TV campaign by Armando Testa Agency.
First Pan di Stelle Christmas edition to hang to the tree.
The shape of “Pan di Stelle” 11 stars biscuit is registered.
“Mary Poppins” TV commercial in “Tales” TV campaigns by Armando Testa Agency.
Thanks to the success of the TV commercial, the first Pan di Stelle Little Bear is created.
The biscuit becomes range of products: Cakes and Snacks join the traditional Pan di Stelle.
The website www.pandistelle.it is published.
Launch of Pan di Stelle breakfast cereals.
Pan di Stelle balloon takes off at Eurochocolate.
The website www.pandistelle.it is completely renewed.
The second Pan di Stelle Little Bear is born.
The Pisa Tower and the Colosseum appear in Pan di Stelle “Dreams become goodness” advertising campaigns.
Restyling of Pan di Stelle logo.
Launch of Pan di Stelle chocolate bar.
Launch of Pan di Stelle Mooncake.
In partnership with Piaggio, Pan di Stelle Vespa 125 LXV “dream edition” is created, for the 30th anniversary contest.
Launch of the new Pan di Stelle cereals.
“And you, do you believe in dreams?” campaign.
Thanks to the partnership with Sammontana, Pan di Stelle ice cream is created.
“Dream Moments” contest: promotions propose carpet, blanket, pillow, pouf, table lamp, projector of stars.
Launch of the book The Call of Dreams with the adventures of Pan Pan.