This document contains a collection of brief biographical profiles of the main key professionals who collaborated with Barilla in various fields (from graphic design to communication and architecture), from the founding of the company to our day. Each entry is completed by a concise bibliography and, where possible, by photographic images.
Without a claim to being exhaustive, the biographies are intended to help the reader to have a better understanding of the role of each protagonist in the social and professional contest in which they operated.
For obvious reasons of space, all of the managers of the agencies that took care of advertisement for Barilla from 1960 to the present are excluded from this list.
The articles are signed by:
Maurizia Bonatti Bacchini, Giuseppe Calzolari, Gianni Capelli, Gianni Cavazzini, Ubaldo Delsante, Gillo Dorfles, Cecilia Farinelli, Giancarlo Gonizzi.